Lauren Boyce

408-859-6499 | laurengraceboyce@gmail.com | LinkedIn | www.iamlaurenboyce.com

PROFESSIONAL EXPERIENCE

Fisher Investments | Camas, WA 

January 2022 -Present

Social Media Associate

Developed and executed innovative social media marketing strategies that enhanced brand awareness and engagement across digital platforms. Delivered creative assets to brand for social media and internal communications platforms.

Implemented and monitored new platform features, including Tik Tok and Instagram reels, which increased engagement on Instagram by 57% within two months.

Launched new design templates for social media, enhancing brand consistency, streamlining content creation, and improving search engine rankings while enabling higher frequency of posts.

 Hogan Dental Lab | Anaheim, CA

February 2021- August 2022

Social Media and Creative Coordinator

Rebranded social media platforms with new brand strategy and design guidelines. Maintained day-to-day social media activities and coordinated with owner to better organize and update CRM system.

Launched the rebrand with creative assets, including Instagram highlights and new design templates, and updated brand education and offerings, increasing Instagram and Facebook engagement by 20%.

Utilized CRM systems to research target market and converted findings in updated branding to better suit audience’s needs, which included better product marketing and education on the lab itself.

Gr0 | Los Angeles, CA

May 2021- November 2021

Media Specialist

Supported B2C clients’ SEO through copywriting and media outreach, strengthening their brand voice across publications.

Quotes published on websites with domain ratings ranging from 50-85 increased our clients’ search optimization and online traffic to their websites.

Tracked, reported, and analyzed website analytics through Ahrefs and SEO initiatives to drive website traffic through content creation.

 WhoWhatWhy | New York, New York

March 2021- July 2021

Social Media and Marketing Assistant (Volunteer)

Assisted in social media campaigns for non-profit journalism organization, creating promotional graphics for featured stories and weekly podcast. Facilitated production and launch of social media promotions for podcast guests.

Tracked and researched social performance to give feedback on optimization efforts and ultimately increased engagement and click-through rate to digital content by 10%.

 Duck TV | Eugene, OR   

September 2019- June 2020

Director of Media

Managed team of 8 graphic designers producing promotional content across different show segments for print and social media. Taught design workshops to help team create more professional pieces for assigned clients.

Oversaw design elements of new website published for student-run local broadcast program to increase publicity of program, which led to increased auditions and participation the following year.

Increased program awareness and participation with promo videos for current members to share on social media.

EDUCATION

Bachelor of Science in Business Administration (Marketing) and Advertising (Art Direction), University of Oregon, 2020

CERTIFICATIONS

Digital Marketing Certification, University of Vermont, 2021

Sprout Social Publishing Certification (Mastery)

HubSpot: Social Media Marketing

SKILLS